Power BI vs Tableau

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    Decoding the Battle of Power BI vs Tableau

    Things get done only if the data we collect can inform and inspire those in a position to make a difference. ~ Mike Schmoker.

    This notion is at the core of business intelligence where the power of technology is backed by business acumen to interpret raw data and turn it into beautiful, easy-to-read graphs and charts for intelligent decision making.

    This brings us to the realm of two of the most popular Business Intelligence tools of 2024

    1. Microsoft Power BI
    2. Tableau

    More often, business leaders and professionals face the dilemma of making the right choice as they may regret missing out on the unique strengths of another tool if they focus solely on one option.

    Through this blog, we will help you build a strong understanding of the basics of Power BI versus Tableau, thus empowering you to make the right decision.

    So, let’s compare and contrast between the two most used BI tools – Power BI vs Tableau. And explore which one’s better for your BI needs. (Bookmark this guide for future reference.)

    Ready to decide…

    Let’s start with – Where did the concept of Business Intelligence come from and where’s it headed?

    Inception of BI Tools and Way Forward

    The first brick of business intelligence was laid in the year 1865, when

    Richard Millar Devens used it to describe how Sir Henry Furnese – an investment banker, made it through the competition by leveraging information around him that multiplied his capability to make better, and more informed decisions.

    Over the years, BI has transformed from a caterpillar to a butterfly.

    From basic data reporting to the modern-day advanced analytics and strategic insights to spreading its wings to empower businesses with exceptional qualities such as AI and Automation, BI is empowering businesses to steer through unprecedented challenges with confidence.

    As BI navigates through diverse landscapes, from humble beginnings to its current state of technological marvel, the future of BI is more promising than ever.

    Let’s look at the future trends of BI that are already the talk of the town.

    Future Trends in Business Intelligence

    • Artificial Intelligence (AI) Machine Learning (ML) and Business Intelligence

    AI-powered BI tools can leverage cutting-edge algorithms to discover patterns, generate predictive insights, and even automate the tedious tasks related to data analysis.

    ML-powered BI tools can make it possible for systems to learn from previous data, spot trends, and make accurate guesses.

    • IoT and BI convergence

    By integrating IoT with BI tools, organizations can enjoy real-time insights, and experience enhanced decision-making.

    For example, IoT and BI Convergence for Smart Retail Analytics

    A popular BI tool – Tableau when integrated with IoT devices, can create a dynamic ecosystem empowering retailers to adapt promptly to customer behaviors and market trends, analyzing footfall patterns, inventory data, improving the supply chain management and user experience.

    • Blockchain and BI

    By leveraging Blockchain’s tamper-proof and immutable ledger, businesses can ensure full-proof data integrity and build rock-solid trust among stakeholders.

    For example, Blockchain and BI Convergence for Smart Hospitality

    A popular BI tool – Microsoft Power BI when integrated with Blockchain, can empower the hospitality industry with trust and data security. It can manage guest identities and simplify daily operations while ensuring optimal guest satisfaction.

    • Natural Language Processing (NLP) and Conversational BI

    NLP can transform how humans interact with data and allow users to get insights by merely communicating with their data.

    • Augmented Analytics and BI

    The augmented analytics can automate time-consuming and redundant tasks involved in data analysis, empowering users with actionable information in a rational manner.

    Although business intelligence has come a long way, the most significant evolutions in the domain are likely still to come through.

    Circling back to your dilemma of Power BI vs Tableau, let’s dissect your decision-making process with a strategic approach.

    What is Power BI and What is it Used For?

    Power BI is a business analysis and intelligence platform offered by Microsoft. It is used to convert diverse data sources into a unified, visually appealing, and collaborative canvas. Whatever the data source is, Power BI empowers users to bring it all together, under one umbrella, making it easy to understand and work with.

    It provides businesses with the ability to connect to 90+ data sources, visualize, and find out what’s important, and share it with the stakeholders of their choice.

    Microsoft PowerBI, a unified platform can be accessed through desktop applications, web browsers, and mobile devices.

    Interestingly, this BI tool can be integrated with popular business management tools like Dynamics 365, Office 365, SharePoint, Google Analytics, SAP, Salesforce, etc. facilitating effortless collaboration and data integration across various diverse business ecosystems.

    Although Microsoft’s business intelligence tool was introduced to the race much later, in 2015, it soon proved itself as a challenging contender in the BI market, contesting against an established player like Tableau.

    While PowerBI is mostly preferred by business analysts, BI teams, and data professionals, it can also be easily accessed by those with a non-technical background.

    Next, in the debate of Power BI vs. Tableau let’s shift our focus to uncover the intricacies of Tableau.

    What is Tableau and What is it used for?

    Tableau is a popular cloud-based open-source business intelligence solution offered by Salesforce.

    It is known for empowering business leaders, data engineers, and companies with rapid data analysis and visualization in the form of tables, dashboards, spreadsheets, and more.

    Its mission statement ‘To help people see and understand data’ reflects its purpose.

    The popular BI tool connects to data from both on-premises and cloud sources effortlessly. Furthermore, it can also be seamlessly integrated with multiple data sources, enabling you with a wholesome analytical experience.

    This BI platform can be accessed through browsers, desktop apps, and mobile devices, ensuring a seamless experience across all devices.

    Tableau, launched in 2003, aimed to improve the flow of data analysis and make data more accessible to users through effective visualization – a feat achieved way before the emergence of Power BI.

    Tableau Software is a fast-growing data visualization tool that may be used by businesses, teams, and data analysts.

    It is important to note that in the tug of war between Tableau vs Microsoft Power BI, the prior aims for large enterprises with more complex data sets with large budgets, and proficient data professionals while the latter caters to companies of all sizes, start-ups to enterprises, with different levels of data expertise and budget constraints.

    Having gathered essential knowledge about Power BI and Tableau, it’s now time to explore their functionalities and intricacies in more detail to gain a clearer image.

    What are the Similarities Between Power BI and Tableau?

    Let’s unfold the top similarities of two of the most used Business Intelligence tools.

    Power BI vs Tableau – Similarities

    When choosing between Power BI vs Tableau, there are a few points of similarities that one must know.

    Contention for the Top Spot

    Power BI and Tableau are the 2 most popular BI tools dominating the market. This tug of war stems from their unique strengths, user choices, market share, and regularly updated features, which continue to shape the face of the BI market.

    Variety of Visualizations

    With PowerBI and Tableau, you are spoilt for choices to showcase your data. From different charts, graphs, maps, dashboards, stories, treemaps, and geographical maps, you can explore a range of variety to present your data most engagingly.

    Connection to a Vast Array of Data Sources

    While their Free version gives you access to MS Excel, CSV, and JSON data connectors, the paid versions of PowerBI and Tableau provide access to not 10 or 20 but exceeding 50 data connectors such as AWS, Azure, Google BigQuery, etc. which ensures your data visualization journey is comprehensive and effortless.

    Code-less and User-friendly

    What makes both Tableau and PowerBI ideal Business Intelligence tools to work with is their code-less interfaces, drag-and-drop functionalities, and easier-to-use visuals.

    Support for Multiple Platforms (Desktop, Web, Mobile)

    Another notable facet of Power BI or Tableau is its support for multiple devices including iOS and Android devices, allowing businesses to access, interact, and engage with the platforms with ease, and without limitations.

    Data Sharing Features

    Microsoft Power BI and Tableau make sharing around data super easy.

    From sharing reports, charts, dashboards, and graphs, the tools offer highly secure sharing options.

    Moreover, both the tools bring you the luxury of offline sharing and embedding visualizations in websites.

    Community Support and Resources

    When professionals look out for reliable BI tools, they wonder ‘How active and helpful is the user community and ecosystem surrounding each tool?’

    Both Power BI and Tableau have active communities and a wide range of resources including documentation, tutorials, discussion forums, and user groups, where professionals can ask, answer, learn, and share their experiences with other users.

    In summation, two of the most widely used BI tools share a lot in common. While each of them has their unique strengths and capabilities, their commitment to empowering businesses with game-changing analytics, drag-and-drop functionalities, and powerful support systems unite them in their mission.

    Despite their striking resemblances, one might question: What separates these two tools apart?

    In the next fold of our discussion, let’s look at the key features – Power BI vs Tableau that can ladder you to your decision.

    Power BI vs. Tableau: Products, Features, Pricing

    What are the different products offered by Power BI?

    A. Microsoft Power BI: Products

    Power BI Desktop:

    Being a free Microsoft visualization product it’s a Windows-based application that connects to, models, and visualizes the data with drag-and-drop features, and various intuitive visuals.

    Best suited for analysts, and young startups exploring data analysis.

    Power BI Service: 

    This is a cloud-based service for publishing, sharing, and collaborating on Power BI content. With multiple license versions like Free, Pro, and Premium it offers a unified hub for storing and managing Power BI content.

    Best suited for businesses seeking centralized management of Power BI resources through content sharing and collaboration.

    Power BI Mobile:

    Power BI Mobile is a Microsoft BI application, that enables users to view, access, and engage with Power BI data directly on their mobile devices.

    Best suited for companies and professionals seeking on-the-go access for smooth collaboration and decision-making.

    Power BI Embedded:

    This Microsoft application enables developers to embed Power BI reports, dashboards, or tiles into their business applications or websites.

    Best suited for ISVs and developers aiming to help their end-users with important data within their applications.

    Power BI Report Server:

    This is an on-premises organizational reporting server, that allows publishing, sharing, and consuming Power BI content within the network of the enterprise. It comes in 2 license versions –

    1. Power BI Premium
    2. SQL Server Enterprise Edition

    Best suited for businesses that need to adhere to strict rules and keep their data behind a firewall.

    Power BI Premium:

    Finally, the best of Microsoft Power BI line of offerings, Premium Power BI is a version available with enterprise-scale features. Being powered with more frequent data refreshes, improved storage capacity, advanced AI capabilities, and enhanced performance, it is the ideal solution for a large-scale team.

    Best suited for enterprises that demand dedicated capacity, report sharing, frequent refreshing, and enhanced performance.

    What Are the Different Products Offered by Tableau?

    Tableau Public:

    This is a free Tableau offering for generating and communicating public data visualizations. It enables users to create and publish their reports and visualizations globally.

    Best suited for data analysts and startups interested in understanding data and sharing the visualizations with the world.

    Tableau Desktop:

    This is a self-service data visualization and business analytics platform that

    connects to multiple data sources while enabling users to generate interactive visualizations using drag-and-drop features.

    Best suited for businesses and decision-makers seeking to explore, analyze, and visualize data to uncover hidden patterns, and insights, and make decisions with confidence.

    Tableau Prep:

    This Tableau offering is dedicated to combining, shaping, and cleaning the data from multiple sources before analysis in Tableau.

    Best suited for data engineers who regularly need to optimize their data preparation to ensure accuracy and reliability.

    Tableau Server:

    This offering allows users to share their Tableau content securely within an organization. It provides a centralized location for storing and managing Tableau content, collaboration and governance features.

    Best suited for companies dealing with sensitive data and in need of a centralized platform.

    Tableau Online/Cloud:

    This is Tableau’s fully hosted, cloud-based flexible version that enables users to collaborate, share their content, and access data securely from anywhere.

    Best suited for businesses that want a flexible business intelligence solution.

    Tableau Mobile:

    This Tableau offering provides a dedicated application to allow easy access and interaction with Tableau visualizations on mobile devices, even when offline. It is an app for Tableau Server and Tableau Online.

    Best suited for decision-makers and data professionals to search, collaborate, and organize relevant and visualizations.

    Having navigated through the diverse product offerings of Microsoft Power BI vs Tableau, let’s explore their individual features.

    Power BI vs. Tableau – Features

    Tableau vs Power BI

    1. Tableau vs Power BI – Which platform excels in creating impactful and actionable dashboards in minutes?

    Power BI

    Microsoft Power BI stands out in the BI market for its user-friendly interface and ease of use, making it effortless for users of all levels to make the most of the tool.

    Its drag-and-drop features empower non-technical users to simplify the dashboard and report creation process.

    Using Power BI to create reports and dashboards, users can spot trends, identify hidden opportunities, and enjoy simplified data visualization.


    Tableau dashboards blend text, visual objects, images, and other elements to create a holistic view of the data. Its dashboards provide amazing customization styles and layouts to enable users to apply filters and customize dashboards specifically for a device or a purpose. Furthermore, it can also decode queries into visualizations and help identify trends and spot new opportunities.

    Which is better?

    Building dashboards with PowerBI is easier for non-technical users in comparison with Tableau. With self-explanatory drag-and-drop features, users can combine multiple data sources, get interactive visualizations, and analyze data in minutes.

    2. Power BI Vs Tableau – Which Platform Can Be Mastered Faster?

    Power BI

    Power BI may take up to four to six weeks to learn and may take a bit more if the user wants to master all its functionalities.


    Tableau learners may take between two and six months to learn which can further be extended if they want to master all of Tableau’s functionalities.

    Which is better?

    Power BI proves to be a better choice as it has a shallow learning curve compared to Tableau. If the user prioritizes quick proficiency in limited training time, Power BI is the best bet.

    3. Tableau vs. Power BI – Which BI Solution Provides Stronger Security Measures?

    Power BI

    All data in Power BI is encrypted by default using Microsoft-managed keys. To store and manage, Microsoft PowerBI uses Azure SQL database and Azure BLOB storage. Furthermore, it provides row-level security (RLS) for role-based data access and implements Transport Layer Security (TLS) for network communication.


    All communication between Tableau users and Tableau Cloud is encrypted using SSL to ensure secure communication. Tableau has 3 pre-set user roles –

    • Viewer
    • Interactor
    • Editor

    It is up to the publisher to grant access to these roles and provide RLS options for admins.

    Which is better?

    Both tools offer equal levels of robust security measures and users can further strengthen their security measures as per the demand.

    4. Power BI vs Tableau – Which Platform Integrates Well with Various Data Sources?

    Power BI

    Power BI supports – Data sources (File, Database, Microsoft Fabric (Preview), Power Platform, Azure, etc.) File data sources (Excel Workbook, Text/CSV, XML, JSON, Folder, PDF, etc.) Database data sources (SQL Server database, Access database, SQL Server Analysis Services database, Oracle database, IBM Db2 database), etc.


    Similarly, Tableau’s connectivity capabilities support databases (MySQL, Oracle, Amazon Redshift, etc.), cloud platforms (AWS, Google Cloud, Microsoft Azure, etc.), spreadsheets, web services, Connectors (ODBC, JDBC, and native connectors).

    Which is better?

    In contrast to Power BI, Tableau offers greater flexibility in connecting to data sources. It enables professionals and companies to connect to a broader range of data sources, improving their analytical experience, and unlocking better insights.

    Power BI Cost vs Tableau Cost

    Power BI Desktop

    Cost: Free

    Power BI Pro

    Cost: $10

    Power BI Premium Per User

    Cost: $20 (Free if you have Microsoft 365)

    Power BI Premium (per-capacity)

    Cost: $4995

    Tableau Public

    Cost: Free

    Tableau Explorer

    Cost: $42

    Tableau Creator

    Cost: $70

    Tableau Viewer

    Cost: $15

    Power BI vs Tableau Pros and Cons

    Advantages of Power BI over Tableau

    • Shallower learning curve
    • No prior technical expertise required
    • Easy integration with Microsoft products
    • Robust data preparation and BI capabilities
    • User-friendly interface and intuitive drag-and-drop features
    • Free version and affordable subscription plans for small businesses
    • Easy handling of substantial amounts of data and faster data processing

    Disadvantages of Power BI over Tableau

    • The free version has limited options
    • May perform poorly with large datasets
    • Limited level of flexibility and customization
    • May connect to fewer data sources than Tableau
    • Poor flexibility in handling complex analytical tasks
    • May increase dependency on other Microsoft tools and solutions to maximize the potential

    Advantages of Tableau over Power BI

    • Better support for large datasets
    • Wide range of visualization capabilities
    • Connectivity to a variety of data sources
    • High level of customization for dashboards and reports
    • A large community of active users, tutorials, and resources
    • Impressive cross-platform support to Windows and macOS

    Disadvantages of Tableau over Power BI

    • Steep learning curve for non-technical users
    • Pricier than Power BI posing budget concerns to SMEs
    • Lack of smooth integration with Microsoft tools and solutions

    How to Decide Between Microsoft Power BI vs Tableau?

    Now the spotlight is on you – how do you choose the BI tool for your needs as the two are certainly equal contenders.

    As you assess the most suitable BI tool your company’s BI needs, we encourage you to consider –

    • The ecosystem you’ll be using it on
    • The amount of data you’ll be working with
    • The cost factors
    • User adoption and user training
    • The level of data integration involved
    • Variety of visualizations, etc.

    After carefully considering these factors, you’ll have found a thoughtful answer to the question of – Which BI tool is best suited for my company’s needs?

    Are you inclined towards Microsoft Power BI?

    Reach out to a reputed Power BI service partner and leverage their expertise to ensure that you get the maximum returns of you Microsoft Power BI investment.

    This exhaustive Power BI vs Tableau guide is brought to you by Integrative Systems, a trusted Power BI consulting and implementation services provider.

    We are Microsoft Partners and have helped multiples companies, globally, succeed with their Power BI projects.

    Want to talk to us?

    Drop us a line at [email protected] and we will be happy to help you. One of our Power BI experts will get in touch within 1-2 business days. 

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